OnePlus Announces 3-Year Partnership with International Photography Awards


OnePlus Announces 3-Year Partnership with International Photography Awards

Press Release 2021-06-06
The OnePlus 9 Series comes on board as the official smartphone of IPA 2021

Partnership aims to make great photography more accessible with OnePlus’ advanced camera system through Natural Color Calibration with Hasselblad

June 7, 2021, Shenzhen: Global technology company OnePlus today announced a three-year partnership with the International Photography Awards (IPA), the global platform that celebrates achievements in photography to encourage photographers around the world to discover and share artistic creations. Through the partnership, the OnePlus 9 Series will be established as the “Official Smartphone of IPA 2021” and sponsor IPA’s annual photography competition.

The newly forged partnership aims to explore the endless possibilities of mobile photography while honoring the achievements of master photographers and visual storytellers around the world. By becoming the "Official Smartphone of IPA", OnePlus is demonstrating its commitment to the photography industry by continuously extending the frontiers of mobile technology for users to uncover new possibilities in capturing their creative vision. OnePlus will sponsor IPA's main professional prize, “Photographer of the Year”, and non-professional prize, “Discovery of the Year”, which are $10,000 and $5,000 respectively.

Pete Lau, Founder and CEO of OnePlus, said, “OnePlus is dedicated to providing the best mobile experience possible to users, and we are taking that vision to a new stage today by partnering with the distinguished photography platform IPA. It is an honor to be a part of this prestigious event. We look forward to working closely with IPA and inviting the world to experience new ways to capture the world around them using mobile photography.”

Mr. Hossein Farmani, founder of IPA and Farmani Group, commented, "The International Photography Awards has dedicated itself to discovering and promoting excellence in photography and we are happy to announce our partnership with OnePlus, a company that continues to push the boundaries in technological advancement, welcoming them as the Official Smartphone of IPA. We look forward to working together to continue making great photography more accessible."

In conjunction with its dedication to elevate the experience of mobile photography, OnePlus has recently taken a major step forward with its latest flagship smartphone lineup, the OnePlus 9 Series. Launched in March, the premium smartphone lineup features an unparalleled camera system co-developed with legendary professional camera manufacturer Hasselblad, whose cameras have captured some of the most iconic moments in human history such as man’s first steps on the Moon.

The new flagship camera system – Hasselblad Camera for Mobile – brings multiple breakthroughs in smartphone photography centered around the company’s new standard for mobile color performance – Natural Color Calibration with Hasselblad – and premium hardware for improved image quality. The OnePlus 9 Series also offers powerful performance with the latest Qualcomm® Snapdragon™ 888 mobile platform, the superior Fluid Display 2.0 with a DisplayMate A+ rating, and the industry-challenging fast charging solution, Warp Charge 65T.