The new addition to the OnePlus TV U Series will strengthen the brand’s premium, accessible connected ecosystem portfolio in India
Bangalore, 28 May 2021: OnePlus, the global premium technology brand, today announced the upcoming launch of its new OnePlus TV, which will be unveiled in the OnePlus Summer Launch event on 10 June 2021. In line with the company’s vision to deliver a premium and more accessible connected ecosystem experience to users, the new OnePlus smart TV will serve as an extension of the OnePlus TV U Series. The new smart TV has been built to deliver a premium product experience with its superior display, minimalistic design and a host of curated streaming experiences across different screen sizes and price segments in India.
“Since our entry into the smart TV industry in India, we have quickly become one of the most sought-after smart TV brands in the country. Now, we are excited to bring our new addition to the OnePlus TV U Series that will continue delivering a truly seamless smart TV experience for our community,” said Pete Lau, Founder and CEO, OnePlus “As we continue to build our connected device portfolio, our new smart TV will further elevate the intelligent ecosystem experience for our users. As always, consistent market analysis and community feedback continue to shape our product offerings for the India market.”
In 2019, OnePlus entered the smart TV industry with the launch of the OnePlus TV Q1 Series in India. After a positive response from its community, the brand went on to launch the OnePlus TV U and Y Series last year. Aligned with the brand’s revamped strategy, these OnePlus TVs embodied the brand’s burdenless design philosophy, offering high quality products at an accessible price. They also offered a smooth connected ecosystem experience, seamlessly integrating into the home networks of a wide range of users.